17 West

is a craft-beverage exploration rebuilt into a directional identity system shaped by movement, flavor, and modern structure. Designed to scale across bottles, cans, and future formats without losing its bold, west-driven character.

SERVICES

Identity Design, Logo System, Packaging Visuals

SERVICES

Identity Design, Logo System, Packaging Visuals

CLIENT

17West Brewery

CLIENT

17West Brewery

DURATION

2 Months

DURATION

2 Months

YEAR

2022

YEAR

2022

Visual Showcase

Core bottle and can visuals — clean stills and motion loops showcasing the identity in use.

TOOLS & CREDITS

Tools Used

  • Procreate
  • Illustrator
  • Photoshop
  • Premiere Pro

Production Roles

  • Creative Direction
  • Art Direction
  • Identity System Development
  • Packaging & Label Design
  • Motion Loops & Visual Effects
  • Mockup Prep & Visual Presentation
  • Asset Export Pipeline

Collaborators