BlackLetter

Confectionary & Bookstore

began as a real-world brand exploration: a mobile gluten-free, dairy-free confectionery paired with a tiny traveling bookstore. The concept moved through identity development, packaging trials, character sketches, and product mockups before the business plans were paused. What remains is a near-production brand system — warm, moody, and story-driven — designed to create a cozy, inclusive world of treats and imagination.

SERVICES

Visual Identity

SERVICES

Visual Identity

CLIENT

BlackLetter Confectionary & Bookstore

CLIENT

BlackLetter Confectionary & Bookstore

DURATION

~2 Months

DURATION

~2 Months

YEAR

2022

YEAR

2022

Applications & Atmosphere

A collection of packaging loops, product demos, and placements showing how the BlackLetter identity behaves across real-world formats—from bags and boxes to print promos and vehicle wraps.

TOOLS & CREDITS

Tools Used

  • Procreate
  • Illustrator
  • Photoshop
  • Premiere Pro

Production Roles

  • Creative Direction
  • Art Direction
  • Identity System Development
  • Packaging & Label Design
  • Motion Visuals
  • Mockup Prep & Visual Presentation
  • Export Pipeline Setup

Inspiration

Collaborators

  • Illustration Artist:@matiasj
  • Feedback & Review:@._.supreme
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