Expense Zero

is a financial tracking app built to make managing money clear, fast, and friction-free. This project focuses on the logo and visual identity — designed to communicate simplicity, control, and trust at a glance. The mark was refined through iteration, evolving from a quick initial solution into a more structured, modern system built for scale. The final logo emphasizes clarity, balance, and restraint, ensuring it remains recognizable across app icons, promotional visuals, and marketing surfaces without relying on interface context.